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-   -   Rover Name Provisionally sold to Chinese. (https://www.the75andztclub.co.uk/forum/showthread.php?t=13973)

JohnDotCom 11th January 2008 12:52

Rover Name Provisionally sold to Chinese.
 
I see from a Translation Post today sent from NAG site, and on Auto Express News Release that the Rover Name has been Purchased by the Chinese Group Provisionally from Ford and the Rowe Name will be dropped and the Rover Badge Installed in its Place.
Don't know if that is Good or Bad News.

CDTi 11th January 2008 12:58

WOW - this is news, John :eek:

Could be good for Longbridge in the medium to long term with a bit of luck.

JohnDotCom 11th January 2008 13:04

I have reports and Photos of Two new "Rover" Models to be released,
just awaiting Translations.

GERFIX 11th January 2008 13:04

Quote:

Originally Posted by JohnDotCom (Post 128316)
Don't know if that is Good or Bad News.

That was my initial thought but looking on the bright side, at the very least it keeps the name alive (despite now being a "Chinese Brand").

AURORA MG 11th January 2008 15:41

I've been saying/thinking for a long time that it would be ironical if the Rover name was eventually bought NAC or SIAC as the whole saga will have gone full circle!!
It will also likely help with residual values of the "MG Rover" Rovers
I think it will be a good thing as "Roewe" would never sell over here, certainly not on their 750 as it would give people like Clarkson a field day!!

sworks 11th January 2008 21:26

not sure which way to go with this! think possibly a bad decision 'Rover' was, is and should have stayed British. Think it might have been better for the brand name to have just dissapeared. But on the plus side, better than going to Tata

GERFIX 11th January 2008 22:11

Quote:

Originally Posted by sworks (Post 128722)
But on the plus side, better than going to Tata

At least the name is going to be attached to a car which originally had the same name. If the name had been sold to the likes of Tata, who knows what it would have ended up on the back of? Rover Nano http://www.the75andztclub.co.uk/foru...ons/icon13.gif.

ikorodu 13th January 2008 04:31

Quote:

Originally Posted by JohnDotCom (Post 128326)
I have reports and Photos of Two new "Rover" Models to be released,
just awaiting Translations.

John, Can you post the photos!

Rob

CDTi 13th January 2008 17:52

Quote:

Originally Posted by baxlin (Post 129614)
I'm confused, why would this be good for Longbridge? I thought Roewe were in shanghai or wherever, and that the lot that make the MG7 are at Longbridge.

If I'm right, then the Roewe 750 would be badged Rover, in direct (and greater) competition with the MG7.

Or have I got it the "wrong way" round??

malcolm

NAC and SAIC have merged - or SAIC have taken over NAC, depending on how you look at it :D

This means that SAIC now effectively own Longbridge. SAIC are much richer than NAC, although they showed no interest in UK production before the sale back in 2005.

There are now many possible futures for Longbridge with SAICs deeper pockets - production of MG7/"Rover" 750 or new models completely.

We shall have to wait and see.

pondweed 13th January 2008 18:26

its going to be good news for retrofitting....!

SAICs deeper pockets are more likely to see them experiment with new niche markets like the Tourer body more quickly, perhaps?


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