what use are these stats?
 

holiday bookings up "300"%, flights "600"%

what use are they? what do they tell us?
Would numbers be better, holiday bookings up from "1" to "3", flights up from "1" to "6", is this more informative?



macafee2

They are classed as Impressive headline figures, designed to prompt people who are thinking about booking to actually do it in case the price increases or sells out ;)

The ones that bug me are like...86% of 192 women said it made a difference.

Why does that bug you, that's better then 86% of women asked said it made a difference.

macafee2