MG should have been bought by JLR
I think the missed opportunity was JLR not buying MG. Perfect fit as it fits at the lower, small(er) fun sports car / saloons end of the range and in no way treads on the toes of Jaguar or Land Rover's core (much bigger) models.
Smaller, light weight, cars brings their average emissions down much easier to bring them in line with legislation.
New generation of young people brought to the marque. Cross selling as they age and want more luxury and comfort.
Much better range coverage than relying on expensive luxury cars that are exposed to the whim of market trends and buying power.
I'm afraid Rover does not fit quite so neatly as it truly should be right up there with Jaguar, looking for luxury car sales.
|