Quote:
Originally Posted by HarryM1BYT
Whilst agreeing that the profit level is pathetic, it seems obviously to me why - too high prices, so customers are only buying a minimum spend. They are not going in to do their weekly big spend shop. Trolleys are left unused, most are not even needing to use a basket, their entire buy is in their hands and arms, often a single item.
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Reduce prices will increase spend but how much difference will it make to the 1.8% profit ratio?
It is catering for a different market than Aldi etc.