Hi Dave, welcome back
Is your car a Starlight Silver, Platinum Gold or Tempest Grey 1.8T or CDTi saloon?
If so, you’ve got an SVP car
See the email below sent to dealers (sorry about the pictures, will fix them when I can)......
25 March 2005 All Dealers (SA/05/022)
FAO:
Dealer Principal, Sales Manager, All Sales Executives
Priority: Red
The Spring Campaign - Special Value Products (SVPs)
Dear Principal,
Our team of Area Business Managers have been speaking with you, our Dealer partners, over the last few weeks about the exciting Spring Campaign Special Value Products.
The strategy is simple. During the April – June period we aim to promote these “Special Offers,” which provide outstanding customer value through enhanced specifications and aggressive price points.
On the Rover derivatives, we will be promoting a “Rover Upgrade” programme. On MG, we will be promoting the mainstream derivatives as “Le Mans” special offers.
In addition, we are now taking the opportunity to widen this approach by introducing an entry-level derivative, based on an MG ZR 3 door, to allow an even more aggressive start point to the range. The new SVP, priced at £8,495 will allow you to market the MG product in a very competitive way.
Since these SVPs form the backbone of our second quarter campaign, we have ensured that all Dealers have a representative “batch” of cars.
In the case that certain Dealers did not take up the offer from their ABM, then we have taken the decision to order these vehicles on the Dealers’ behalf.
The attachment shows the line up of these new derivatives and their respective retail and wholesale pricing along with Dealer margin. Please ensure that all of your staff are fully aware of these new actions which will ensure that we are placed competitively in today’s market.
Finally, please pencil in your diaries Wednesday 6th and Thursday 7th April for a series of ABM forums to go through the full suite of marketing activities for the Q2 2005 campaign. Further details will be supplied in due course.
Yours faithfully,
Robert Hazelwood
Managing Director, UK Sales & Marketing
1: Spring Special Value Products: Rover Upgrade Programme
Donor Vehicle: Rover 75 Classic 1.8T (£18,497 @ July 04)
Additional Specification: Leather interior, Smart Nav, 16” Multispoke alloys, paint
Original Retail Price: £20,685
SVP Retail Price: £16,395
Retail Dealer Margin: £4,290
Donor Vehicle: Rover 75 Classic 2.0 CDTi (131) (£18,422 @ July 04)
Additional Specification: Leather interior, Smart Nav, 16” multi spokes, paint
Original Retail Price: £20,800
SVP Retail Price: £16,495
Retail Dealer Margin: £4,305
2: Spring Special Value Products: LeMans Special Offers
Donor Vehicle: ZT 160 (entry) 1.8T (£19,197 @ Feb 04)
Additional Specification: Part Leather, 11 spoke 18” alloys, Smart Nav, space saver, paint
Original Retail Price: £21,595
SVP Retail Price: £17,865
Retail Dealer Margin: £3,730
Donor Vehicle: ZT-T 160 (entry) 1.8T (£20,197 @ Feb 04)
Additional Specification: Part Leather, 11 spoke 18” alloys, Smart Nav, space saver, paint
Original Retail Price: £22,595
SVP Retail Price: £18,865
Retail Dealer Margin: £3,730
Donor Vehicle: ZT 2.0 CDTi 135 (£19,222 @ Feb 04)
Additional Specification: Part Leather, 11 spoke 18” alloys, Smart Nav, space saver, paint
Original Retail Price: £21,575
SVP Retail Price: £17,865
Retail Dealer Margin: £3,710
Donor Vehicle: ZT-T 2.0 CDTi 135 (£20,222 @ Feb 04)
Additional Specification: Part Leather, 11 spoke 18” alloys, Smart Nav, space saver, paint
Original Retail Price: £22,595
SVP Retail Price: £18,865
Retail Dealer Margin: £3,730
The Rover 75 SVP came in one of three colours: Platinum Gold (MCN), Starlight Silver (MBB), and Tempest Grey (LEF), all had the same colour interior of Black leather with smokestone piping (PPJ). There are only 622 saloons listed in the build records and no tourers.
The standard equipment for a 2005 Classic trim level consisted of the following:
Burr Walnut Dash
Black Axis/Tuscany cloth seats & Ash/Light Smokestone interior only
Standard air conditioning
Leather steering wheel
Electric front windows only
Halogen Projector Headlamps
CD80 20 watt CD Tuner
Black door mirrors
Steel road wheels with hub caps
Instant Tyre Repair Kit
The SVP version was as follows:
Burr Walnut Dash
Black leather seats with smokestone piping in an Ash/Light Smokestone interior.
Standard air conditioning
Leather steering wheel
All round electric windows
Halogen Projector Headlamps
CD80 20 watt CD Tuner
Body colour door mirrors
Smartnav Personal Assistance And Concierge Service
16” multispoke alloy wheels
Space saver spare wheel
The MG ZT 160 1.8T was available in only one colour, namely Starlight Silver (MBB), the interior trim was Grey Axis cloth with half black leather bolsters (LEQ). There are 27 saloons, and 27 ZT-T tourers listed.
MG ZT Base Model standard equipment
Summit Grey Cloth Seats
Electric windows (front only)
Sports Suspension
Halogen Projector Headlamps
Front Fog Lamps
Standard’ On/Off Air Conditioning with rotary dials (no rear passenger Vents)
CD80 Single Slot CD/Tuner (20w) [no Cassette]
Up & down only front headrests
Instant Tyre Repair Kit
Boot Mounted “Lip” Spoiler (Saloon)
Folding rear seat with through load space flap (Saloon)
60/40 Split Folding Rear Seat (Tourer)
18” Grid Spoke Alloy Wheels
The SVP version was as follows:
Axis Grey Cloth Seats with Black half leather bolsters
All round electric windows
Sports Suspension
Halogen Projector Headlamps
Front Fog Lamps
Standard’ On/Off Air Conditioning with rotary dials (no rear passenger Vents)
CD80 Single Slot CD/Tuner (20w) [no Cassette]
Up & down only front headrests
Space saver spare wheel
Boot Mounted “Lip” Spoiler (Saloon)
Folding rear seat with through load space flap (Saloon)
60/40 Split Folding Rear Seat (Tourer)
Smartnav Personal Assistance And Concierge Service
18” 11 Spoke Alloy Wheels