Jaguar are in for a real battle to stay alive, The motoring world has changed from all recognition in the last decade. Their core business of diesel engined saloon cars aren't selling in any market of the world & they're being legislated out of existence with ever toughening emission standards.
Their i-Pace BEV although great quality has had a mixed reception around the world, Isn't selling in the numbers the bean counters want & is expensive to build which reflects in the price tag.
The company if it survives will be a totally different place to what it is today, They wont be building any more saloon cars as they cant compete with BMW,Audi,Mercedes as they've got deeper pockets & would be up against a far wider model range than Jaguar can compete in. The big Chinese car manufacturers are waiting in the wings to snap this marque up once it gets separated from Land Rover.
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