Saw a programme about a small mobile phone business that was targeted with fake reviews. The owner tracked the perpetrator to an Indian call centre. She just informed him that she was paid to place fake reviews and couldn't help, unless of course he paid her £100 per fake review to remove the fake reviews (she had already been paid to place about his business). These big internet companies will lose many more customers if they can't police what they are responsible for. Getting harder to tell fact from fiction as the scammers get more sophisticated and are aided and abetted by so many software companies just responding to the highest bidder without any concern for the morality of what they're doing and the tragic consequences for the victims.
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