Banners are relatively easy to produce. It should project the business image, it should be clean cut, minimal, modern and to the point. A quick mock-up;
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There is a down side. If the typeface or image is changed then this renders all the other products that are sitting in the club shop, out of date. So, its easy for us members to have our say but changing something like the banner, can have a negative knock on effect on other products.