Probably one of the biggest “Re-brand” successes ever, Skoda.
Remember the old jokes?
How do you double the resale value of a Skoda? - Half fill the tank with petrol.
What’s the most common Nick-name for a Skoda? - Skip.
Then came that remarkable Advertising campaign centred on the badge where a parking Attendent apologises to a Skoda driver as “someone has swapped the wrong badge onto your car”.
Hugely successful and effective.
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